Marketing for appliance repair and HVAC companies in Los Angeles
Repair is a same-day decision: the fridge is warm, the AC is dead, the homeowner calls the first company that shows up and picks up. Speed and tracking matter more than design.
Three leaks I see most often.
You pay for clicks from people who wanted a manual.
'Samsung fridge not cooling' brings DIYers. Without negatives and a landing page that says 'same-day, we come to you', the budget leaks.
Nobody checks the Local Services leads.
Wrong area, wrong brand, spam calls. Google now credits spam and duplicates automatically, but only a weekly look at the lead list shows which categories and areas bring real jobs, and what one actually costs.
The phone rings, the tech is on a job, the call goes to voicemail.
That homeowner calls the next company. A missed call in repair is a lost job, the same day.
The system for appliance & hvac repair companies.
Site, ads, tracking and follow-up, built and run by one person, so no lead falls through the cracks.
A modern website on Next.js
Fast on a phone, with pages for each appliance, brand and service area, upfront pricing, online booking and the call button on every screen. Built for Best Price HVAC & Appliance.
Google Ads and LSA, managed weekly
Search-term hygiene every week, negatives for DIY and parts searches, Local Services lead review, budgets by area and by hour.
Call tracking and an AI answer for missed calls
Every call recorded and tied to its keyword. An AI assistant that answers, collects the model and the address and books the slot when the tech can't pick up.
Reviews and Google Business Profile
Categories by service, photos, a review request after every job: the local pack is where repair calls come from.
Built for this trade.
Best Price HVAC & Appliance
New modern website on Next.js and a Google Ads campaign set up and managed: brands, areas, call button above the fold, every call tracked.
See the live site
Choose the sprint that fits where your business is.
Each sprint is billed in advance and ends with a written report. You book one sprint at a time. Ad spend is paid by you directly to Google and Microsoft.
Launch
You already have a website that works. You need more qualified calls.
- Google & Microsoft Ads: setup, weekly search-term hygiene, bids, budgets
- Google Business Profile and Local Services Ads
- Tracking: GA4, Tag Manager, calls and forms, every lead with its source
- Ad-ready fixes on your current site: tap-to-call, the lead form and the pages your ads send people to
- Monthly written report and plan for the next sprint
Growth
More leads, and a website that gets better every month.
- Everything in Launch
- Every sprint: up to 3 new service or city pages, or 1 landing page
- Speed and conversion improvements on your site
- Lead operations: every lead into your CRM or Google Sheet with its source, spam filtered
- Major redesigns and new sites are quoted separately: a Standard or Custom build
Full Funnel
You want one person running the entire lead pipeline.
- Everything in Growth
- SEO and content: 4 cost guides or service pages a month from search data
- Reviews and profiles: Google reviews flow, Yelp and Houzz kept current
- AI search: a monthly check of what ChatGPT, Google AI and Perplexity say about your business, and fixes to the profiles and pages they read
- AI assistant on your site from the second sprint: pricing and service questions 24/7, books consultations
- Re-engagement of past estimates and clients: seasonal e-mail offers
Google Ads only, social media posting or ads, tracking, a landing page, an AI assistant, or a new website from $5,000: every price is on one page.
Stop whenever you like, for example when the business is generating all the leads it can handle. Every account, domain and line of code stays in your name.
Read before you spend.
Questions appliance & hvac repair owners ask.
Google Ads or Local Services Ads for appliance repair?
Both, but LSA first for 'near me' calls: you pay per lead, not per click, and the Google Verified badge sits above the ads. Since the 2026 move, both run from one Google Ads account. Google Ads adds brand and symptom searches LSA can't reach. The full comparison is in the article below.
What ad budget does a repair company need in LA?
Repair companies usually start at $1,500 to $2,000 a month, lower than remodelers: clicks are cheaper and jobs close the same day. The plan sets the number by area.
Can you work with my existing site?
For ads, yes: a landing page runs alongside any site. The free audit checks whether the main site is slowing the calls down.
Other trades: Remodeling · ADU builders · Fence & gates
Get the free audit for your appliance & hvac repair business.
Send your website. Within 24 hours: a personalized written report and a prioritized 90-day action plan, with no obligation. Answers within the hour during your morning, same day otherwise.
Prefer to text?
Send the link to your site on WhatsApp. Same rules: your report and action plan within 24 hours.
Message on WhatsAppIndependent proof
Top Rated on Upwork with a 100% Job Success Score. A verified track record you can check for yourself.
Open my Upwork profileWhat happens next
Day 0: you send the site. Day 1: your personalized report and 90-day action plan in your inbox. Then you decide whether the first sprint makes sense. No calls required.
See everything the audit covers