Notes for owners who want more calls, not more dashboards.
Websites, ads, Google Business Profile and lead tracking for Los Angeles home service businesses. Written from real accounts, with numbers.
AI for HVAC and home service contractors in 2026: what actually brings calls
Where AI helps an HVAC or home service company get more booked calls in 2026, where it backfires, and what Google and OpenAI say about AI search.
Read the article →How to get Google Guaranteed as an HVAC company in Los Angeles (it's Google Verified now)
Google Guaranteed is now Google Verified. What Google checks for an HVAC company, the documents to prepare, how long it takes and what leads cost.
Read the article →Do homeowners check your social media before they call? What the 2026 data says
74% follow a referral and 61% of local searches start on Google, yet 24% check a business's social profiles after good reviews. What to post.
Read the article →I tested 780 Los Angeles contractor websites on a phone. Here is what I found.
780 LA contractor websites opened on a phone, 512 fully tested in PageSpeed: median score 59, median load 7.2 s, 29% below 50. What to fix first.
Read the article →Local Services Ads for HVAC and appliance repair vs Google Ads in Los Angeles
Local Services Ads for HVAC and appliance repair vs Google Ads in LA: pay per lead vs pay per click, the 2026 move into Google Ads, and how to run both.
Read the article →Where to get more leads: 12 field-tested tactics for Los Angeles home service businesses
12 lead tactics for LA HVAC, appliance repair and contractors: 8 that work in the field, plus 4 from the accounts I run, from partners to SMS reactivation.
Read the article →Google Business Profile for contractors: the 2026 checklist
Google Business Profile checklist for LA contractors: categories, service areas, photos, reviews, tracking and the mistakes that get profiles suspended.
Read the article →How much does a contractor website cost in Los Angeles in 2026?
2026 price ranges for a contractor website in LA, from DIY builders to agencies: what each tier includes and how a $6,000 site differs from a $24,000 one.
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