Notes for owners who want more calls, not more dashboards.
Websites, ads, Google Business Profile and lead tracking for Los Angeles home service businesses. Written from real accounts, with numbers.
Do homeowners check your social media before they call? What the 2026 data says
Homeowners find a pro through referrals and Google, then check the proof. What 2025–2026 surveys say about social media, and what to post so the check works.
Read the article →I tested 780 Los Angeles contractor websites on a phone. Here is what I found.
512 Los Angeles contractor sites run through Google PageSpeed on mobile: median score 59, median load 7.2 seconds, 29% below 50. What it costs you and what to fix first.
Read the article →Local Services Ads vs Google Ads for appliance repair and HVAC in Los Angeles
How Local Services Ads and Google Search Ads differ for appliance repair and HVAC companies in Los Angeles: pay per lead vs pay per click, which searches each one wins, and how to run both without wasting the budget.
Read the article →Where to get more leads: 12 field-tested tactics for Los Angeles home service businesses
Eight lead tactics that work in the field for HVAC, appliance repair and contractors in Los Angeles, plus four from the accounts I run: partners, SMS reactivation, video reviews, LSA categories, personal profiles and more.
Read the article →Google Business Profile for contractors: the 2026 checklist
A step-by-step Google Business Profile checklist for contractors and home service companies in Los Angeles: categories, service areas, photos, reviews, tracking, and the mistakes that get profiles suspended.
Read the article →How much does a contractor website cost in Los Angeles in 2026?
Real 2026 price ranges for a contractor website in LA, from DIY builders to agencies, what each tier actually includes, and how to tell a $6,000 site from a $24,000 one.
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