Marketing for remodeling contractors in Los Angeles
Kitchens, bathrooms, additions, whole-home remodels: high-ticket jobs where the homeowner researches for weeks and calls three companies. The one with the fastest site, the clearest projects and the first reply wins.
Three leaks I see most often.
Your projects are on Instagram, not on your site.
Homeowners want to see a finished kitchen in their neighborhood and a price range before they call. If the site shows a stock photo and 'contact us', they keep scrolling.
Google Ads bring $400 repair calls, not $80,000 kitchens.
Broad keywords, no negatives, no call tracking: the budget goes to 'cabinet repair' and 'handyman' while 'kitchen remodel Culver City' goes to a competitor.
The lead comes in on Saturday, the reply goes out on Tuesday.
A remodel inquiry is worth too much to sit in an inbox. The first response gets the consultation.
The system for remodeling & design-build contractors.
Site, ads, tracking and follow-up, built and run by one person, so no lead falls through the cracks.
A site built around your projects
Project pages with before and after, scope, neighborhood and price range. A quiz or form that qualifies the budget before you drive out.
Google & Microsoft Ads for remodel searches
Campaigns by service (kitchen, bath, addition, ADU) and by area, weekly search-term hygiene, every call tracked to its keyword.
AI assistant and follow-up
Answers 'how much does a kitchen remodel cost in LA' at 11 pm, collects the details and books the consultation. Every lead in your CRM with its source.
Cost guides that rank
Articles written from real search data: 'kitchen remodel cost Los Angeles 2026'. Two of Bela's reached page 1 of Google within two months.
Built for this trade.
Bela Development
New site on Next.js with a CMS the team edits themselves, 73 project case studies migrated, Google and Microsoft Ads restructured, AI assistant, lead CRM and 12 cost guides.
Choose the sprint that fits where your business is.
Each sprint is billed in advance and ends with a written report. You book one sprint at a time. Ad spend is paid by you directly to Google and Microsoft.
Launch
You already have a website that works. You need more qualified calls.
- Google & Microsoft Ads: setup, weekly search-term hygiene, bids, budgets
- Google Business Profile and Local Services Ads
- Tracking: GA4, Tag Manager, calls and forms, every lead with its source
- Monthly written report and plan for the next sprint
Growth
Your website and your marketing need to work as one system.
- Everything in Launch
- Website: new build (Next.js or WordPress) or full transformation of your site, fast on mobile
- Lead operations: every lead into your CRM or Google Sheet with its source, spam filtered
- Site edits and fixes during the sprint
Full Funnel
You want one person running the entire lead pipeline.
- Everything in Growth
- SEO and content: 4 to 8 cost guides and service pages a month from search data
- Reviews and profiles: Google reviews flow, Yelp and Houzz kept current
- AI assistant on your site: pricing and service questions 24/7, books consultations
- Re-engagement of past estimates and clients: seasonal e-mail offers
Google Ads only, social media posting or ads, tracking, a landing page, an AI assistant or the one-time website: every price is on one page.
Stop whenever you like, for example when the business is generating all the leads it can handle. Every account, domain and line of code stays in your name.
Read before you spend.
Questions remodeling owners ask.
How much should a remodeling contractor spend on Google Ads in Los Angeles?
Most start at $2,000 to $3,000 a month, paid directly to Google. Remodel clicks cost more than repair clicks, $15 to $40 for kitchen searches in LA, but one signed kitchen pays for a year of ads. The plan sets the number.
Do I need a new website, or can you fix mine?
The free audit answers that. If the foundation is sound, the Growth sprint includes a transformation: speed, structure, project pages, lead flow. Bela's was a rebuild: the old site, a 2017 WordPress build on an old page builder, couldn't be made fast on a phone.
How long until a remodel lead comes from ads?
First tracked inquiries typically within two to four weeks of launch. Remodel leads are fewer and bigger than repair leads: expect quality over volume, and track each one to the job it becomes.
Other trades: ADU builders · Appliance & HVAC repair · Fence & gates
Get the free audit for your remodeling business.
Send your website. Within 24 hours: a personalized written report and a prioritized 90-day action plan, with no obligation. Answers within the hour during your morning, same day otherwise.
Prefer to text?
Send the link to your site on WhatsApp. Same rules: your report and action plan within 24 hours.
Message on WhatsAppIndependent proof
Top Rated on Upwork with a 100% Job Success score: an outside rating you can check, not a promise.
Open my Upwork profileWhat happens next
Day 0: you send the site. Day 1: your personalized report and 90-day action plan in your inbox. Then you decide whether the first sprint makes sense. No calls required.
See everything the audit covers